Database Marketing

Study on the application of database marketing in customer relationship management system

顾客关系管理系统中数据库营销的应用研究

New data mining and decision making method for financial database marketing

在金融数据库营销中的一种数据挖掘与决策分析的方法

A Novel Data Mining Approach to Response Modeling in Database Marketing

数据库营销响应建模的一种新的数据挖掘方法

Research on the Theory and Method of Database Marketing for the Travel Agency

旅行社数据库营销理论与方法研究

Data Mining and Database Marketing in the Telecommunication Value Added Services

利用数据挖掘完善电信增值业务精细化营销的研究

The Online Database Marketing Model and its Characters

在线数据库营销模型及其特点

Study on Postal Service Database Marketing Application

邮政数据库营销应用研究

The Implementation Plan of Database Marketing for ABC Automobile Company

ABC轿车公司数据库营销实施方案设计

Planning and Implementation on Database Marketing Strategy

数据库营销策略的规划与实施

The Survival of Digitalized Press under the Economic Crisis and Database Marketing

金融危机下报业的数字化生存与数据库营销

CRM developed from relationship marketing and database marketing and come to reality by modern information technique .

CRM从关系营销和数据库营销的概念发展而来，通过现代的信息化手段得以实现。

On the Base of CRM : Database Marketing

论客户关系管理（CRM）的基础：数据库营销

Database marketing has the characteristics of continuity , pertinent , efficiency and cycle .

数据库营销具有持续性、针对性、高效性、循环性等特点。

Further more we discuses the database marketing , club marketing and personal relationship marketing .

并对即将完全实施的数据库营销、俱乐部营销、个人关系营销进行了详实的阐述。

Meanwhile , many marketers in the indirect selling field are using the database marketing ideas and technology .

同时，加之市场各领域需求的饱和与竞争的加剧，不少非直销领域的营销者也纷纷采用数据库营销的观念和技术。

This particular view has triggered important research streams such as direct marketing , service quality , relationship marketing , and database marketing .

这个观点已经刺激了直接营销、服务质量、关系营销、数据库营销等领域研究的快速发展。

The best marketing of value-added service promotion is database marketing , and the best way of database marketing is telemarketing .

数据库营销是数据业务推广最好的营销方式，数据库营销最佳实现方式是电话营销。

Liba is a database marketing company established in2003 focuses on the middle class families'consumption in large and medium-sized cities .

篱笆网创办于2003年，是一家专注于大中城市中产家庭消费领域的数据库营销公司。

Examples of these applications are risk analysis , database marketing ( CRM ) analyses , vertical industry " data marts in a box ," etc.

这些应用的例子通常是风险分析、CRM分析等等。

The author explains and justifies these theoretical role in the CRM system by using the theory of relationship marketing , database marketing theory and structure theory , motivation theory .

作者运用关系市场营销理论、数据库营销理论和组织结构理论、激励理论等来说明和论证这些理论在CRM客户关系管理系统中的作用。

A number of successful applications have been reported in areas such as credit rating , fraud detection , database marketing , customer relationship management , and stock market investments .

而资料探勘在信用评级、诈欺揭发、营销数据库、客户关系管理及股票投资市场等方面的一些成功应用亦已被揭示。

The second part is the theoretical basis , sort out and explain the customer value , relationship marketing , integrated marketing , network marketing and database marketing and other related theories .

第二部分为理论基础，梳理和阐释了顾客价值、关系营销、整合营销、网络营销和数据库营销等相关理论。

The chapter first introduces the meaning of database marketing , namely Faw-Volkswagen can gain enormous competitive advantage by implementing database marketing , and this has very important strategic significance .

本章首先明确了一汽-大众数据库营销的意义，即一汽-大众通过实施数据库营销，可以获取巨大的市场竞争优势，对于企业的长远发展具有十分重要的战略意义。

In this paper , we analyze the marketing status of the tobacco industry , present a material stratagem , optimize the operation about customers and marketing by building the database marketing system .

本文从分析烟草行业的营销概况入手，提出了合乎卷烟营销的具体战略和目标，通过建设数据库营销系统，实现对与客户、市场营销有关的各种业务流程优化支持。

Secondly , it introduces the system of Faw-Volkswagen database marketing from four aspects of network construction , product positioning , price strategy and promotion strategy and analyzes the existing problems and reasons .

随后，对一汽-大众数据库营销的体系进行了介绍，从网络建设、产品定位、价格策略、促销策略四个方面展开，并分析了存在的问题及其原因。

Based on these aspects , it is concluded that after-sales service of furniture industries can provide the most fundamental preparatory conditions and long-term support for establishment of database marketing , namely , information resources .

在此基础上得出家具企业售后服务可为数据库营销的建立提供其最基础的准备条件和长期的支持：营销数据库的信息资源。

Thus , in the worldwide , the database marketing , this is as a form of marketing , is gradually favored by the enterprise managers and play an important role in maintaining customers and improving the sales .

由此可见，在世界范围内，数据库营销作为市场营销的一种形式，正逐步受到企业管理者的青睐，在维系顾客、提高销售额中扮演着越来越重要的作用。

As one of the earliest commercial bank in credit card telemarketing , Z bank launched accurate database marketing to the target customers , and made rapid development in recent years , making up for the lack of direct sales channels .

作为较早开展信用卡电话营销的银行之一，Z银行针对目标客户展开了精准的数据库营销，在近几年实现了高速发展，弥补了直销渠道在获取及经营目标客户方面的不足。

The fourth part aim at the investment upsurge of the investor and the press , proposed the newly creation publication should pay attention several questions , including compose commercial schedule , confirm work key , database marketing and market subdivision .

第四部分针对当前投资人和刊社对男性时尚期刊的投资热潮，提出新创刊物应该注意的几方面问题，包括商业计划书的制作、工作重点确定、数据库营销和市场细分等。

As technological level of extant hardware and software for communication processing was being raised sharply , database marketing appeared and was regarded as the premier choice for travel agencies . It combines advanced marketing theory with database technology and advanced analytic technology .

随着现行的通信处理硬件和软件技术水平的较大幅度的提高，一种将先进的营销理论与数据库技术、高级分析技术结合运用的营销方式，即数据库营销正成为旅行社市场营销的首选。